Detailed List of Contents of Facilitator Training Program
1. Training Program Binder
Cover page
Welcome letter
Our business card
Section guide
Detailed table of contents
Section 1 - Facilitator’s handbook
1. This is your unique business!
1.1 Explore the MAGIC of Journaling 2. Program process and support
2.1 The Journaling Facilitator’s Handbook
2.2 The ‘Go deeper… Reach higher… Journaling for Self Empowerment’ book
2.3 The Business of being a Journaling Facilitator
2.4 Support e-mails
2.5 Group forum
2.6 E-coaching to support your success
2.7 Other workbooks and resources
2.8 A monthly newsletter 3. A foundation in journaling
3.1 Journaling for Self Empowerment
3.2 Exercises to go deeper and reach higher
3.3 Higher Awareness workbooks 4. Drawing out your uniqueness
4.1 Explore your motives
4.2 Clarify your style
4.3 Find your target audience(s) and their needs
4.4 Define your uniqueness 5. Facilitation logistics, strategies and tips
5.1 Facilities
5.2 Before the meeting checklists
5.3 Workshop Tips
5.3.1 Welcoming and breaking the ice
5.3.2 Getting Started – General Comments
5.3.3 Opening – Big Claim and Self Introduction
5.3.4 Group Introductions, Objectives and Guidelines
5.3.5 Presenter notes
5.4 Pubic Speaking and Facilitation Tips
5.5 Find your peaks of performance and safety
5.6 Handling disruptions and emotional situations 6. Resources for Three Workshops
6.1 Workbooks supported
6.2 Other workbooks available
6.3 Creating new workbooks and course outlines 7. Time Line
APPENDIXES
Appendix 1: Specialty niches to apply journaling tools
Appendix 2: USP WORKSHEET #1 of 2
Appendix 3: Master Training Materials Checklist
Appendix 4: Sample Hooks for creating USPs
Appendix 5: Sample USPs and power phrases
Section 2 - Business and marketing guide
1. Journal your way to business success 2. WHY
Where are you now?
Your vision and values 3. WHO
Who else is operating this or a comparable business? 4. WHAT
5. HOW
5.1 Marketing:
Create a strong USP (Unique Selling Proposition)
Create at least 3 BIG CLAIMS
5.2 Marketing Strategies for promoting your business
Brochures, flyers, business cards and letterhead
Know the sales process
Call your warm market
Referrals and Alliances
Create a mail list
Networking
Trade Shows
Offer higher profit, back-end products
Affiliate Programs
Advertising
Specialty promotions
Terms of Sale, Guarantees and Customer Service
Create an idea book
Set up your company
Ask for help if you need it 6. WHERE
Facilities and Location 7. WHEN
Step by step timeline chart 8. HOW MUCH
Financial considerations
Pricing 9. Concluding Comments
Appendix 1. Short Business Plan Outline
Appendix 2. Formal Business Plan Outline
Appendix 3. Business Performance Questions
Appendix 4. List of Marketing Ideas
Appendix 5. Trade Show Process
Appendix 6. Networking
Appendix 7. The Power of Sales Questions – an article by John Robson
Appendix 8. Prospect List Memory Jogger
Section 3 - Your notes and plan Section 4 - Workshop training materials
